On my other blogs, there are a lot of emails that come in from various tech companies. CES and SxSW are obviously the conferences I get the most email about from PR companies. Having covered technology since 1999 (yes, since I was 11), my email address gets a lot of spam.

In a true sign that this blog is now influential, Kenny at DigitalApparent has written me to make sure all of the readers of this blog are drinking Corona this summer. It’s heating up so grab a nice cold Corona!!!!

..or maybe it was my rant about Corona last month that got me this blog the unwanted attention:

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Here’s the email from Kenny:

Hi Adam,


My name is Kenny and I am working with Corona on their upcoming summer promotion, Corona Summer. Obviously you write all about beer on your blog and I saw you just posted about summer beers so I thought you might be interested in sharing the program with your readers. Also, I know you don’t normally run giveaways but we do have a bunch of cool Corona stuff for you or your readers if you want to do one.


Everyone knows Corona is the perfect beer for summer, and this promotion is all about getting out and enjoying summer to the fullest. Corona is looking for photos of you and your readers living the Corona Summer lifestyle, and the best photos could be featured in a new Corona ad! Visit www.CoronaSummer.com today to upload your summer photos, and encourage your readers to do the same. While you’re there, you can browse summer photos from Corona drinkers all over the country, to help you get in that summer state of mind. See below for an example of the cool stuff people are posting.


If you’re interested in providing a giveaway to your readers, we have Corona portable iPod speakers, beach blankets, T-shirts, and magnets (images attached) where you can put your summer photos. These items are sure to help you and your readers get into the summer spirit, so please let me know if you’re interested.


Below are links to the Corona Summer page, YouTube, Facebook, and Twitter – so take a look and let me know if you are interested in spreading the word about Corona Summer on your website or through your social media channels. As I said previously, we would love for you to visit bit.ly/12JONlv to upload your favorite summer photos, while encouraging your readers to do the same. We really appreciate the consideration and look forward to hearing your thoughts.


Please, let us know if you need any additional information. Thanks so much for your time and I look forward to hearing from you.





Corona Summer Site: www.CoronaSummer.com  

Youtube: http://www.youtube.com/corona

Facebook: https://www.facebook.com/CoronaExtraUSA

Twitter: https://twitter.com/Corona


In keeping with recent FTC rule changes, we request that you provide full disclosure to your audience in regards to your relationship with our brand. Please make clear that you were contacted directly by Corona, who asked for your participation in the ways outlined above.

In addition, please disclose fully any materials and/or products we have shared with you as part of this initiative.  Your honest and transparent participation is truly valued by Corona. We look forward to working with you again on future initiatives.

 I also got a few photos of some shirts, towels and duffel bags with “Corona Summer” written on them. Corona, you got your link from my blog so you can add me to the influential bloggers that wrote about the campaign. Best of luck selling clear glass to beach-goers this Summer.